Personal Project
Role: Design
Caddi Crisps is a fictional brand of mopane worm snacks aimed for 8-12 years old children. I created the branding system and created mock-ups of physical and virtual applications.
The colors of the brand are inspired by the colors on the mopane worm. These colors also signify the four Caddi Crisp flavors, Leafy Lime (green), Butterfly BBQ (red), Sunny Spice (Yellow), and Classic Crisps (Blue)
Business cards, letterheads, and other merchandise were created for use in Caddi Crisp marketing and distribution offices.
Caddi Crisps would promote products on social media through daily online content and challenges.
Online stores would be selling T-shirts and hoodies.
The packaging used 100lb, 100% post-consumer recycled paper, and the inside was lined with beeswax paper to prevent oil leakage. These materials will make the package completely compostable after use. A perforated section in the middle connects the two flavored containers.
I went in several directions during the sketching phase. Some are more focused on type, others more focused on creating a captivating brand mascot. The final logo integrated both of these aspects.